There is really no “ideal” business plan as the so called “Business Plan” might serve very different purposes:
a) Attract attention from Venture Capitalist
b) Convince the Investor / VC to confirm the initial positive impression in the “Due Diligence”
c) Serve as a roadmap for the entrepreneur and be a base for Budget and a multiyear Strategic Plan
The relative importance of the above purposes depends on the specific situation. A successful and reputable entrepreneur proposing a new project to his old investors can probably attract the necessary level of attention and “be listened” even without a formal business plan. On the contrary a first year college graduate is unlikely to be even accorded a meeting by an established VC unless something attracts the attention of the reader.
My Do’s and Don’t here will focus mainly on the business plan I receive everyday and therefore the “A” purpose even if most of those apply to B and C as well...... if you want to read the full post: Download dos_and_dont_new.doc
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